Farmer Club Project Implemented in Collaboration with Tabit and Vodafone – Digital Agricultural Transformation and Communication Technologies
Tabit and Vodafone have launched Turkey’s first social business model aimed at farmers: the Vodafone Farmer Club program. Through this collaboration, “Vodafone Farmer Tariffs” were developed to meet farmers’ communication needs and support agricultural activities. Tabit managed the project’s concept, planning, and organizational processes, working closely with Vodafone to ensure its success. These efforts earned the project a Jury Award in the “Social & Business Co-Creation: Collaboration for Impact” competition, which featured 338 projects from 34 European countries.
Project Objectives:
- Supporting Agricultural and Rural Development: The Vodafone Farmer Club program aims to ensure farmers’ equal participation in social and economic life while contributing to agricultural development.
- Preparing Farmers for a Digital Future: The program seeks to help farmers adapt to a digital future by transforming their work processes and raising awareness through mobile technologies.
- Inspiring with Communication Technologies: Vodafone Turkey aims to provide solutions that simplify farmers’ lives and inspire the nation with communication technologies for a better future.
Project Implementation and Management:
The Vodafone Farmer Club project, carried out in collaboration with Tabit and Vodafone, was supported by the Ministry of Agriculture and Forestry and Agricultural Credit Cooperatives. The project provided farmers with special benefits and campaigns, while also raising awareness about agricultural productivity and water management. Tabit and Vodafone jointly managed and organized the project.
Project Contributions and Sustainability:
The Vodafone Farmer Club plays a key role in promoting digital transformation in agriculture and supporting farmers’ equal participation in social and economic life. The Farmer Tariffs offer special opportunities to meet communication needs, while awareness programs aim to enhance efficiency and conservation. The project is designed to deliver long-term benefits, increase effectiveness and productivity in the agricultural sector, and continue providing solutions to prepare farmers for a digital future.